Clif Bar food products are a staple in my household. Their children’s Z-Bars are a reward and a great snack for my kiddos, and Clif Bars and Clif Shots have been with me on too many adventures, rides and races to count.
Aside from the fact that we think their products taste good, we’re big fans of Clif Bar’s commitment to environmental conservation and the use of organic ingredients; as Cascade Cadence Content Marketing is a 1% for the Planet member, we try hard to support companies that share our commitment to environmental protection and restoration.
In fact, Clif Bar has taken numerous steps to make their products less likely to cause environmental degradation. Among these, my favorite is their use of a “Litter Leash” on their Clif Shot energy gel packets.
I love this packaging design because some of the most-common trail trash I find is the tops of gel packets made by Clif Bar competitors. (In fact, I’ve started carrying a bag to collect trail trash on my rides...)
Clif Bar’s “Litter Leash” is such a brilliant addition to their packaging, as it keeps the top of the packet attached and prevents this kind of trash from accumulating on the trail.
I think it’d be a brilliant move for Clif Bar and the environment if the company invited their competitors to use their patented Litter Leash packaging, free of charge. If Clif Bar’s competitors start using Clif Bar’s Litter Leash on their products, that means less garbage on the trail, which is a win for everyone, Clif Bar included.
Clif Bar is no stranger to calling out the competition; in fact, the company issued a challenge to one of its biggest competitors in an open letter published in The New York Times. The precedent has been set!
So, Clif Bar, if you’re reading this, please think it over!