Trust is crucial when it comes to content marketing. For that matter, earning and maintaining your customers’ trust is crucial to the success of any organization. If your customers don’t trust you, they won’t patronize you. And the best way to gain that trust? It’s simple: Tell the truth.Read More
When I started Cascade Cadence Content Marketing, one of my goals was to work with people and organizations I respect, people and organizations that share my values and give back to causes in which I believe. In line with those goals, I’m very proud to be working with LuDela Candles, a B-Corp that donates a book for every product sold, helping to build libraries in underserved communities, creating the foundation for a movement of literacy around the world.Read More
Congrats to Cascade Cadence client InkFish Inc. on launching their new website! Maggie and Travis are two successful entrepreneurs—and passionate outdoorspeople—who just launched their new joint venture. Read more about their business—and how Cascade Cadence helped them hone their story—on the Cascade Cadence blog.Read More
I’m proud to make the support of environmental preservation via membership in 1% for the Planet a cornerstone of Cascade Cadence Content Marketing’s work right from the get-go. It’s a small commitment, but when combined with the efforts of like-minded people and businesses, I hope it will be an impactful one.Read More
Wait a second… Didn’t we just expand our capabilities into video? Indeed, but now Cascade Cadence has also partnered with the incredibly talented Jay Turner of Jay Turner Design. That means our clients now have access to inspired art direction and graphic design for email marketing design, web ad design, infographics, packaging design, and much, much more.
Check out Jay’s work on his site. If you like what you see, feel free to reach out. We’d love to work with you.
Copy. Content. Storytelling. And now… video? Yup, thanks to a partnership with the talented Joey Houle of Joey Houle Photography, Cascade Cadence Content Marketing can now help you create awesome brand videos, product videos, explainer videos, FAQ videos and more! From concepting, to scripting, to shooting, to editing and final production, this partnership gives our clients the opportunity to create video content that further drives traffic, engagement and sales.
Check out some of Joey’s recent work for Bend’s own Confluence Fly Shop! (Compete with an awesome soundtrack courtesy of Colter Wall!)
Get the most value out of your content marketing efforts by focusing on long-tail keywords. Long-tail keyword content lets you capture prospective customers who are specifically searching for you, your product or your service. And on top of that, prospective-customers who are searching via long-tail keywords are significantly more likely to know exactly what they want, which means they’re much more likely to convert.Read More
Marketing email subject lines aren’t randomly written off the cuff; most likely, they’re a calculated combination of numerals and words, carefully crafted to be a specific word or character count, designed based on prior test results to most effectively persuade you to click “open”.Read More
It’s amazing how small changes in word selection, page layout, headline phrasing, button placement and other seemingly minor choices can have immediate and meaningful impact on pageviews and conversions driven by your online copy and content.Read More